artist/ F2B

France

Graduate of the Ecole Supérieure des Arts appliqués Duperré in Paris. Artistic Director, then Creative Director in agency, F2B finds all its inspiration in brand identity. F2B takes pleasure in associating and diverting logotypes, icons and other consumer emblems. It is in 2005, that his work focuses on the consumption of brands, in the tradition “Neo Pop Art”.

Attracted by painting and collages, he nevertheless found all the strength of his creations in the new printing media. He thus creates the “BrandBabes”, a kind of PinUp where logos dress up women’s bodies. Inspired by Warhol, F2B continues to explore this new concept by creating: the “Buttocks Factory” or the “Comixs” series inspired by the heroes of Marvel.